72 Comments

As I am not focussing only on one topic in my blog, I am not sure how to create such a hero post.

Travel photos and stories, music, poems, personal stories, health and wellness, sometimes opinions articles about public issues, musings about this and that...

Maybe it could be 4 different blogs - but who would have time for that?

Any suggestions?

Expand full comment

I think you’ll find that a lot of people on Substack haven’t narrowed down their β€œniche” to one thing. Elin listed her different interests as bullet points. Then you can also share your overall ethos on life and the stage of life you’re in. Remember you can always start and tweak it as you go along (as many times as you like!)

Expand full comment

Hi Andrea, I guest wrote this for another publication and it totally addresses this issue. Short version: it is YOU, your shared values that underpins everything whatever lense your work is https://annieridout.substack.com/p/theres-something-that-connects-all

Expand full comment

I have been thinking of a hero post and your newsletter seals the deal. I need to make one! Thanks for the inspiration and examples, super helpful.

Expand full comment

Same, thank you Mika. Super helpful tactical post

Expand full comment

You’re so welcome Sadia!

Expand full comment

I love examples. It really helps with inspiration. I’m so glad you found it useful Stephanie!

Expand full comment

I love this idea.... Will start dreaming up my hero post, thank you πŸ˜ŠπŸ™

Expand full comment

You’re so welcome Dr Vicki! Good luck with your hero post!

Expand full comment

I recently did mine Mika, might still need some work.

But I did get a big bump in subscribers for me, I only had like 4 or 5 to now 34 in just a month. I always thought that my latest post should be pinned at the top, makes sense why a hero post should always be there. people need to know who we are before they want to start reading what we have to say.

Expand full comment

That’s awesome about the jump in subscribers!! I really liked having the post about leaving my job there, because it was the catalyst for starting this Substack…taking you on a journey into the unknown.

Expand full comment

So true, the final destination is not clear as yet, but one thing is for sure, there is plenty of space for all of us.

Expand full comment

100%%%%

Expand full comment

Love this, thanks for sharing! New follower and off to catch up on your work :)

Expand full comment

Wow, thank you for following Fiona!

Expand full comment

Hello lovely Mika! Thank you for my little shout out for directing you to Dina's. I love that it isn't just big names featured because I think it can be so relatable for newbies starting too. Great informative and actionable post. Glad to have digested this in full!

Expand full comment

Of course! I love how you champion your community. It was your shout out that I believe put her work in front of so many, who resonated with what she had to share. By the way, as a graphic designer, I love love love her branding. The punch of coral/pink in her logo, page breaks, and accent colour was so goodπŸ‘Œ Did you help her with that?

Expand full comment

Ah thank you that’s a very generous compliment from you. Actually Dina was a former graphic designer herself before she transitioned into nutrition work so it’s all her! But I wholeheartedly agree with you. I need to sort out my page breaks so bad!

Expand full comment

To be honest, I want to update mine too now! Hahaha…always something to tweak. πŸ˜„

Expand full comment

This was so helpful - thanks for sharing!

Expand full comment

Thank you so much for commenting, Naomi. I’m so glad it was useful. 😊

Expand full comment

I have a pinned post but looking at others’ posts, I think I need to beef mine up.

Expand full comment

I feel the same when I get a welcome email or see an about page. It’s so great to see other examples and then pick and chose what we might want to add to ours.

If it helps, you can join our Substack Accountability chat to help you stay on task. I know I need it! πŸ˜† https://open.substack.com/pub/musingsbymika/chat

Expand full comment

Thank you so much ❀️❀️

Expand full comment

Thanks for letting me be a fan girl for a moment, haha! πŸ˜‚

Expand full comment

Any time!! 🀣🀣πŸ₯°πŸ₯° and reciprocated πŸ’•

Expand full comment

I'm excited! I just wrote my "hero post" and scheduled it to go out Friday morning.

Fingers crossed it gets some engagement!

Expand full comment

Woohoo! If you pin it on your home page, then people can jump right to it when they visit your publication. πŸ‘Œ

Expand full comment

Thanks for anticipating my question on how to make a hero post the hero on the page!

Expand full comment

You’re so welcome! 😊

Expand full comment

Hey, thanks for your generosity and forthrightness in sharing these resources. It's a big deal, and this spirit is a big part of why I love this platform so much!

Expand full comment

I’m so glad it was helpful!

Expand full comment

So helpful! Going to give this a try. Love all the examples to draw from. Our page is co-written between myself and my sister so I think we’ll have a good time creating a hero post together!

Expand full comment

How fun! Please leave a link here so I can check it out. 😊

Expand full comment

Definitely! Let us know if you have any feedback! We’re having lots of fun with it so far!

https://substack.com/@mishmosh?utm_source=user-menu

Expand full comment

All of this is pure gold. Thank you for sharing all of these wonderful examples. I'm still a baby substacker and I'm looking forward to playing around with a hero post and getting clearer on what my newsletter is about and also not about. Thank you!

Expand full comment

It took a couple of days to get together and in the end I didn’t follow exactly what the other hero posts did. Don’t know if that will hurt the impact of it, but it felt right. πŸ€·β€β™€οΈ

Expand full comment

Still working on my hero post. Since I like to talk about more than one thing, I've pinned my first post and included links to some recent posts. It's been less than a week, so hard to tell if I'm getting traction yet.

Expand full comment

It might get traction after something from our work gets shared or we participate in a community where they encourage highlighting other writers. That’s my guess….

Expand full comment

I had no idea about this concept of HERO POST! I have one on my artist website, but didn’t think to use this on my substack. Thanks again Mika for your clever topics !

Expand full comment

You’re so welcome!

Expand full comment