57 Comments

Nice recap, I always find these interesting. Here are my contributions to your calls to action.

Re: Do I subscribe to recommended pubs without checking them first? No. I struggle with inbox overwhelm as it is so I'm very selective about what I subscribe to.

Re: Tipping options. I wholeheartedly support this movement. Possibly because I worked in the service industry for many years and I see tipping as a normal occurrence. I use it sparingly in my Unstack Substack pub (like maybe once every 4 or 5 posts) and it seems to attract at least one tip each time. With today's post, someone tipped me $25!! So, I say ALWAYS leave the option open because you never know who will appreciate your writing and feel inspired!

I'm not sure if you ever saw this post I wrote about tipping but the comments are MANY and opinions vary widely! https://unstackit.substack.com/p/stop-feeling-awkward-asking-for-tips

Expand full comment
author

We donโ€™t have a tipping culture in NZ and we donโ€™t usually ask for what we want. It makes it hard but itโ€™s nice to have the option there isnโ€™t it.

Thanks for sharing that you donโ€™t mention it in every newsletter.

I noticed that Anne Cadet no longer invites readers to upgrade at the bottom of her newsletter.

Expand full comment

Yeah there are lots of cultures where tipping is not the norm. It's interesting. Having bartended in hotels for many years, learning the tipping dynamics was enlightening.

Expand full comment

I also support adding a tipping option, but for some reason it challenging to offer the option. Finally, I set up my own yesterday โœจ

Expand full comment
author

Congrats!!

Expand full comment

I added one too a month or so ago! and a few days ago a friend of mine became a supporter and donated those ยฃ2! I was so grateful and surprised that a friend would do that. So nice feeling

Expand full comment
author

Awww that is so so lovely! ๐Ÿฅฐ

Expand full comment

I know! ๐Ÿคฉ so grateful ๐Ÿ™๐Ÿป

Expand full comment

Lovely to be here, Mika. I heard about you from @leannecrestingthehill

Expand full comment
author

Thank you Corinne! I love Leanne. Her writing helped me so much when I felt out of my depth after leaving my job.

Thank you for your support, it means so so much!

Expand full comment

Oh that's great to know. She's so inspiring. As are you, of course!

Expand full comment

Oh thank you for the reminder about recommendations, I keep forgetting about that function! Though to be honest, when subscribing to a newsletter I never look at their recommendations cos I already feel rather over-subscribed on here!

I'm having the same dilemma about paid subscriptions. I finally turned them on this week after getting a big nudge in the form of some pledges. But so far I haven't really drawn anyone's attention to the fact this is an option. Like you, I will probably experiment with mentioning it at the bottom of posts, and just see what happens for now ๐Ÿ˜Š

Lovely to see your growth on here, you are doing an amazing job โค

Expand full comment
author

I am like you and feel totally over-subscribed! Although it doesnโ€™t stop me from finding new writers I want to subscribe to!! ๐Ÿ˜†

Iโ€™ve been looking at a lot of people who have nothing behind a paywall and sometimes they give a โ€œcall to actionโ€ to upgrade and sometimes they donโ€™t mention anything.

Itโ€™s impressive to see people pay for subscriptions even though everything is free. However, I donโ€™t really know what the secret to conversion is. Let me know if you figure it out!

Thanks for your lovely words! I appreciate you being along for the ride from the beginning!

Expand full comment

Yes I was quite shocked that two people wanted to pay even though everything is free and I wasn't asking anyone to pay ๐Ÿ˜†

Expand full comment

It's always great to catch up on your journey, Mika! I'm very grateful for how openly you share your wins and challenges ๐Ÿ˜Š

Recommendations are amazing and I've found some awesome publications through them! I always first check the ones that spark my interest though, aside the few times when I've been too quick with the buttons and subscribed by accident haha ๐Ÿ˜…

When it comes to paid, I don't have any experience and this is where posts like yours are so helpful! Ever since I started on here and was thinking up plans for the future, I also felt like the no paywall approach would be the one I'd go for.

I also really like the tipping option. Sometimes you want to contribute but it is a bit overwhelming to decide whether you want to "commit" to a subscription. And the tipping is great middle ground/starting point :)

Expand full comment
author

Iโ€™m so glad you find it useful! I love sharing what I learn.

I think itโ€™s been good to be transparent about the money because itโ€™s helpful to see the reality of someone writing on Substack that doesnโ€™t offer anything behind a paywall. I think those who offer something extra might have a higher conversion to paid, but Iโ€™m not in that headspace so I like showing my journey in case others are in a similar headspace.

Expand full comment

Love the transparency thank you!! had no idea what recommendations were so looking forward to exploring that

Expand full comment
author

Have fun! Itโ€™s a great way to give back to those writers you subscribe to for free!

Expand full comment

Thanks for sharing ever so transparently! Iโ€™ve not considered asking people to recommend me, but youโ€™re using gentle wording, so itโ€™s good food for thought. Not sure about buying me one of the coffee ๐Ÿค”

Expand full comment
author

I think we can tread lightly when it comes to these things and do it when it feels right not because we are expecting anything in return.

When I put the button to recommend, I am putting it there and am totally ok if they recommend other writers. If they feel like they want to recommend me because they like what I write, GREAT! Iโ€™m also totally ok if they donโ€™t recommend me.

Expand full comment
author

I should add that, if we approach it that way, then there is no heaviness about the outcome.

Itโ€™s not always easy. When I put the buy me a coffee buttons on for the first time, I thought that it would be helpful to people who donโ€™t want to do a paid subscription. Turns out that no one has used it, so I am working to have no expectations around it by not checking it and being totally ok when no one uses it.

Expand full comment

It's all test and trial; keep testing things out. I stopped obsessing about the subscriber count; I don't have a paid option and only visit notes when I feel like it. I try to engage with other writers in the comments and always like the post, at least for the effort writer put into it ๐Ÿ˜Š

Expand full comment

Agreed. I donโ€™t expect anything. Most of the time, I donโ€™t expect reaction to a comment either, unless I am asking questions โ˜บ๏ธ

Expand full comment

I just set up my Ko-Fi account page yesterday after putting it off for ages! Not sure why, but happy to see you've shared it.

Thanks for the great Notes tipโ€”I checked it out right away! ๐Ÿคฉ

Iโ€™m slowly making my way around writing recommendations, but I could more. And I'm very grateful that my very first one came from you. โ˜บ๏ธ๐Ÿ’›๐ŸŒผ๐ŸŒบ

Expand full comment
author

Itโ€™s a huge step to set it up!

Congrats!!

Expand full comment

Recommendations are a really interesting tool/function here on Substack. I recently had a new subscriber and I noticed at the bottom of the email, they had come to my newsletter through a recommendation from another writer that I subscribe to. I really like how Substack let you know this!

Expand full comment
author

Itโ€™s sooo exciting when you see where theyโ€™ve come from!!

I get really excited because it means that writer is getting growth and that they have been gracious enough to recommend me. ๐Ÿ’•

Expand full comment

You always provide well-researched and experimente suggestions. Thanks. They are greatly appreciated!

Expand full comment
author

Thank you so much for your lovely comment! I get so excited when I come across things that I think would be helpful or be honest about my journey so others donโ€™t feel alone.

Expand full comment
Jul 13Liked by Mika

This is such an interesting read! Itโ€™s really cool to see someone be so transparent about how to grow on here! โ˜บ๏ธ

Expand full comment
author

I decided to do it from the beginning, even if it felt really odd. But I was so confused with this new platform that I knew others would be too. So I decided that I would share what worked and what didnโ€™t. ๐Ÿ˜Š

Expand full comment

Thanks for being so open and honest about your growth. This brought me so much clarity about recommendations as I'm fairly new to Substack. I have recommended few publications but haven't gotten any yet ๐Ÿ˜… perhaps with time it'll happen. I do want people to recommended me because they like to read my newsletter and not just as part of their marketing strategy.

Nevertheless, I enjoyed this piece throughout and has some valuable lessons.

Expand full comment
author

I donโ€™t know if we will ever know the intention of the recommendation, but it feels pretty amazing when you get your first one!!

I think the more we concentrate on our writing and not the marketing the more likely we will get people who will be happy to recommend us. At least, thatโ€™s what I found.

Expand full comment

That's true...to focus more on writing not the marketing. This sounds great. Thank you!

Expand full comment

Wow!!! I had no idea that you could see the note that converted subsโ€”very cool! I love watching your journey unfold here, Mika. Thank you for sharing!

Expand full comment
author

Youโ€™re so welcome. I loved that youโ€™ve been here from the beginning. Iโ€™ve loved seeing you explore different tools on Substack. How are you finding it all?

Expand full comment

Substack is most definitely my happy place these days. It's been fun to connect with others and find a slower pace over here.

Expand full comment

I'm pretty sure I subscribed to you from a recommendation as well. Can't remember exactly, it was when I first joined substack anyway.

Expand full comment
author

Thatโ€™s so great to know! Thank you so much for subscribing and leaving a comment. ๐Ÿฅฐ

Expand full comment

Hi Mika - I love reading about all you're discovering as you dig into Substack and to see what's working for you. I'm not a paid subscriber and my substack is all free - it's just too hard for me to do all that stuff, but I love seeing it work for others - and you deserve every recommendation and follower that comes your way <3

Expand full comment
author

I like youโ€™ve found a rhythm that works for you and thatโ€™s why you have been able to write such lovely content ALL these years!!

Iโ€™m curious do you get much from your ads on your blog?

Expand full comment

I get very little from it - but it's a steady trickle of a few dollars a week. I get most of my income from paid collaborations and occasional link inserts. I blog for a hobby, not for income, so I'm trying to create revenue (thank goodness - it's hard work!)

Expand full comment

Thanks for all of this Mika! So helpful! Can you explain more of what you mean by "writing recommendations"? I know how to recommend another publication but I think you're referring to something else.

Expand full comment
author

Thanks for this resource, @Mika!

Expand full comment
author

Youโ€™re so welcome! I hope you found it useful. ๐Ÿ˜Š

Expand full comment

Doing more written recommendations is on my list - thanks for the prompt!! ๐Ÿ™Œ๐Ÿผ

I also have a kofi link that I add at the bottom of all my posts, and I set that up before having the courage to turn on paid! It was after I started getting a few regular contributions through that (friends and family!) that I then turned on paid, but appreciate some people might prefer a one off "tip".

I've explicitly mentioned the paid option maybe two or three times since turning it on about 9 or 10 months ago, but I usually just leave it in as the standard "upgrade" link. Something to think about though, and good to try out different things of course ๐Ÿ˜Š

Thanks for sharing your journey!

Expand full comment
author

Thanks for sharing! I love hearing how people use it. Do you find you get many people clicking on the Kofi link on Substack?

Expand full comment

Less so since I've turned on paid subs, as a few of the usual kofi-clickers kindly became paid annual subscribers instead. But there have been one or two instances where a non-subscirber has resonated with a post, or knows the person I've interviewed for a post, and has then bought a kofi coffee ๐Ÿ˜Š x

Expand full comment